Our Approach

Our mission

We strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.

Our vision

A vibrant San Francisco with diverse and thriving small businesses.

Our values

SF New Deal strives to be:

EMPATHETIC

We listen to and seek to understand the needs of our community, holding space to hear the challenges of those we serve.

RESPONSIVE

Through direct service, advocacy, and coalition building, we turn empathy into action and create collective frameworks that address San Francisco’s most persistent challenges for both immediate and lasting impact.

COLLABORATIVE

Our work is guided by trusted partnerships with individuals, advocates and organizations that have spent decades working to support San Francisco’s most vulnerable populations.

ACCOUNTABLE

Showing solidarity includes providing transparency into how, where and why SF New Deal operates and where resources are being directed. We strive to be accessible and accountable to all community stakeholders and welcome perspectives and insight that may encourage practices that will best serve everyone in our community.

CENTERING THE COMMUNITY

We are committed to driving change which amplifies voices of those closest to harm. The wisdom of their lived experience informs our decision making, drives change and builds solutions for lasting impact.

Every action we take must meet this framework.

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REMOVE BARRIERS TO RELIEF

Time is of the essence so our community and small business partners must receive immediate relief that helps them continue to operate.

CREATE SUSTAINABLE SOLUTIONS

We need to address urgent problems and build new solutions for long-term success. In partnership with local businesses and the government, we are creatively exploring ways to build a more resilient ecosystem that will help our entire community thrive.

TREAT ALL WITH DIGNITY

Our residents must receive quality services that enrich their lives and offer respectful, uplifting experiences.